Module 3 - Typography

This weeks lab had us create and label Marathon, Florida and surrounding keys using both ArcDesktop and Adobe Illustrator.  In addition to allowing continued practice with data sets, layering and data views in ArcDesktop, this lab allowed for further exploration into Adobe Ilustrator.  The key learning objectives were to improve our skills within Adobe Illustrator and use this software to apply the knowledge gained in the chapter readings and lecture.  Critical to the lab were the ability to define and insert essential map elements.   Applying the general typographic guidelines to map labeling was intrinsic to this lab, including font choices, styles and heights, various subtle type characteristics within the text such as leading, use or non use of serifs and Title Case to mention a few.  Combining this with identifying proper label placement for different feature types.

My map emphasized Marathon and the surround keys.  I used ArcDesktop to import the data sets, create data frames, apply color the the land masses and add the a portion of the essential map elements, scale and north arrow.  Having exported to .ai format, I finalized my map in Adobe Illustrator.  While I am improving, Adobe Illustrator is still a bit clunky for me and I find that many things are trial and error until I learn what each tool does.  Until then, undo will be my buddy.  I enjoyed the ability to fully manipulate text type characteristics to add additional emphasis and distinction to labeled features.  In this way, not only does the symbology and  polylines indicate what I'm conveying, but also the text can be matched to the features so that the reader naturally associates one with the other without it being overbearing and slapping them in the face.  This is a feature I would love to have in Autocad!  By adding a background, it was easy to see that the land masses were in fact island chains.  Using a gradient coloration for my background, I brought the users attention to the full width of the map in a natural left to right progression.  Applying a drop shadow to the land masses helped them to rise above the water and draw the attention to them as well as their associated features.  Using various methods of labeling, I was able to distinguish between hydrographic features, points and areal features.  I customized the feature symbols to align with more standard cartographic guidelines and colors.  The park feature was difficult to see on the small Key so I applied an outerglow to help it pop off the small area without being overbearing.  I used a neat line with a subtler drop shadow effect for both my inset map and my legend.  I made sure to include all essential map elements, balance the page, make the map easy to interpret, yet still reflect some personal style.  Enough rambling, see for yourself: